Bachelor of Business Administration (Marketing) with Honors


Bachelor of Business Administration (Marketing) with Honors


MQA Recognition Code : (N/340/6/0568) 06/27 (MQA/FA 4554)
Intake : July / November
Study Mode : Full Time
Study Duration : 3.5 years


Entry Requirements :

  1. A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR
  2. A pass in STAM with at least Grade Jayyid*; OR
  3. Matriculation or Foundation with at least CGPA of 2.00; OR
  4. A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
  5. An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
  6. Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
  7. Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***; 
  8. Other equivalent qualifications recognised by the Malaysian Government. 

    *Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications


Career Prospects : 

  1. Marketing Officer / Manager
  2. Marketing Consultant
  3. Market Research Analyst
  4. Sales Officer / Manager
  5. Social Media Expert / Influencer
  6. Event & Program Manager / Officer
  7. Copywriter
  8. Advertising Officer
  9. Public Relations Officer
  10. Strategic Marketing Planner
  11. Entrepreneurs, etc


Programme Structure

Ethnic Relations (Local Students) / Malay Communication 2 (International Students)

English For Communication 1

Arab Language For (Non Muslim ) / Basic Arab Language (Muslim)

Tilawah Al-Quran

Introduction To Business

Principle of Management 

Information System Management

 Principle of Financial

Islamic and Asian Civilization (TITAS)  / Malaysian Studies 3 (International Students)


Business Law

Financial Accounting


Principle of Marketing 

Fiqh Ibadah

Product Management

Integrated Marketing Communication

Community Involvement

Basic Of Islamic Economy


Psychology For Professional Group

Business Quantitative Analysis

Operational Management

Business Ethics

Marketing Services

Managerial Accounting

Fiqh Muamalat

Aqidah and Current Issues

Business Communication

Marketing Management

Research Methods

Marketing From Islamic Perspectives

Consumer Behavior


Business Marketing (B2B)

Human Resource Management

Retail Management

Project Paper

International Marketing

Marketing Channel Management

Franchise Management

Pricing Strategies In Marketing

Industrial Training


Gateway to Human Psychology
& Management Studies

Contact Us

 Faculty of Business Innovation and Technology
Universiti Melaka
Batu 28, Kuala Sungai Baru, 78200 Melaka, Malaysia.
Official Portal :
Official Email :