Diploma in Marketing


Diploma in Marketing

MQA Recognition Code : (R2/342/4/0101) 06/24 (A9754)
Intake : July / November
Study Mode : Full Time
Study Duration : 2 years


Entry Requirements :

  1. Possesses Sijil Pelajaran Malaysia (SPM) with at least credit in any THREE subjects; OR
  2. Possesses Sijil Kemahiran Malaysia (SKM) Level 3 in the related field; OR
  3. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
  4. A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR
  5. A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul OR
  6. Other equivalent qualifications recognised by the Malaysian Government.


Career Prospects :

  1. Marketing Executive
  2. Advertising Executive
  3. Public Relations Assistant
  4. Assistant Marketing Officer
  5. Assistant administrative officer
  6. Entrepreneurs


Programme Structure

Arabic 1

English For Practical Use

Fiqh Ibadah

Information Technology Appreciation

Malaysian Studies 2

Tilawah Al-Quran

Business Mathematics

Financial Accounting

Community Involvement/ SISPA Corps

Elective Course 1 (Cross Faculty)

Business Law

Aqidah and Moral

Arabic 2

English Specific Purpose

Personal Finance

Principles of Marketing 

Principles of Management 

Business Communication

Business Statistics


Consumer Behavior

Retail Basics

Service Marketing

Organizational Behavior

Basic Principles of Salesmanship


Marketing Strategy

Marketing Research

Product Management

Introduction to Multimedia


Islamic Economics

Fundamentals of Financial Management


Gateway to Human Psychology
& Management Studies

Contact Us

 Faculty of Business Innovation and Technology
Universiti Melaka
Batu 28, Kuala Sungai Baru, 78200 Melaka, Malaysia.
Official Portal : www.unimel.edu.my/fipt
Official Email : fipt@unimel.edu.my